Passion of fashion: Marc Jacobs

Passion of fashion: Marc Jacobs 1. Introduction 1.1 Background The reason leads Marc Jacobs be successful is his passion of fashion. In his early life, he not only worked in the field of fashion, but also spent his time on attending a school of art and design. He is a leading designer for Marc Jacobss products, who was born in 1963 in New York City. In addition, by the end of 1997, he was the Creative Director for French house Louis Vuitton (Emily R , 2009). By this major achievement, he decided to launch his first brand Marc Jacobs in 1986. After that, there are other two lines of the brand, which are Marc Jacobs Menswear in 1996 and Little Marc Jacobs in 2005 (New York Media, 2009). Marc Jacobs Daisy is the new feminine fragrance designed by Marc Jacobs which was launched in October, 2007 around the world. Moreover, the scent is presented as free and pure when it is said to be â€Å"the essence of a youthful spirit: sunny, happy, positively fresh and free†. (Moodie, 2002) 1.2 Theory Market segmentation and marketing mix are significant factors for analyzing. The market segmentation is the identification which distributes the market into different groups with similar characteristics, which allows the firm to better satisfy the needs of its potential consumers (James E, 2007). In addtion, according to Hall et al (2008), there are four main ways to segment the market; they are geography, demography, psychography and behavior. The marketing mix is a combination of marketing elements which is known as the 4Ps: product, price, place and promotion. It is considered in planning a marketing strategy which is necessary to sell a product effectively(Answers Corporation, 1999). The Marketing Mix includes product, price, place and promotion. Product is a good or service that meets consumers needs and makes profit to justify its continued existence (WebFinance Inc. 2009).According to Hall et al (2008: p.91), â€Å"Price needs to fit in with the nature of the product itself and the way in which it is being promoted and distributed to consumers.† In addition, products need to be available to customers in the place where they want to buy (Hall et al, 2008) and according to Hall et al (2008: p.106), â€Å"promotion is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones†. 1.3 Aim The purpose of this market research is to analyze an advertising of Marc Jacobs Daisy. The first aim is to indicate the segmentation of the advertising. Secondly, analyzing the theme and name of the advertising and what medium is used to promote it. The third aim is to evaluate how the price and the place be considered. Finally, recommendations and conclusion will be given. 2. Findings The advertisement was taken from photographer Juergen Teller; the view of it is reflected in the elegant of a new fragrance ‘Daisy. The idea of this is to launch the perfume in a field filled with daisies (FashionUnited, 2009).It shows a youthful girl is wearing underwear and lying on an untouched surrounding with daisies, holding the Daisy in her hands. Her eyes are closed and the poster looks as though there is a wonderful dreaming. Hence, the advertising is full of purity. In addition, the main tone is light colors, white and aqua. 3. Discussion 3.1 Marketing segmentation Marc Jacobs by segmenting geographically with sells Daisy in all of their own stores of different countries. For example, they are Europe, America and Africa. The stores are located in the main cities of a country, for example, London, New York and Shanghai. It means the consumer has ability to buy the product with fairly high income. In addition, it is divided into age and gender in demographic segmentation. The advertising of Marc Jacobs Daisy is represented as youth and elegance. According toSlapiton(2009), â€Å"Marc Jacobs Daisy is fresh, airy and feminine without being too sexy.† Therefore, Daisy is targeted to female, age from 18 to 25 or a small group of older of age above 35, who want to become younger. In short, Marc Jacobs segments the market into flourishing cities of different regions and sells to young female who interests in perfume. 3.2 Marketing Mix n 1.Promotion -Theme and color The emotion of the theme in perfume advertisements is essential because a well visual advertising is able to persuade consumers to purchase. In reality, companies always choose an attractive theme to advertise their product by using color emotion. From the view of advertisement, the main color green. Green means spring, new birth and environment awareness(Emily Gems. 2006). Therefore, this advertising is appropriate for the product and the theme of new birth and spring. -Product name Product name allows consumers to identify the goods and services of a company(Hall et al, 2008). From this perfume, Marc Jacobs used â€Å"Daisy† to promote it as daisy is one kind of flower and it represents as purity and innocence (Dgreetings,2009).Therefore, it could relate to the theme and the product perfectly. -Medium Marc Jacobs has promoted their printed advertisement of Daisy by several above-the-line mediums. Magazine is useful for targeting a particular audience or market segmentation. For example, the printed advertising of Daisy has published on Vogue which is a famous fashion magazine in the world. In addition, there is the development of electronic screen. Therefore, Marc Jacobs has used these mediums to promote their printed-advertising in their own store or some retailers shop and the Internet is one major advantage as it can be accessed by consumers all over the world. In conclusion, Marc Jacobs has provided some useful promotion to publish their printed advertisement of Daisy. n 2. Product -Appearance Consumers all prefer to buy the products which are functional and good-looking. At the centre of Daisy perfume is a floral note with a vintage edge, violet. Women all like flower, especially for this huge flowers decoration in the bottle, it looks very remarkable, although Daisy is not very functional. -Color White is the main color from the figure of advertising. According to Sibagraphics(2009), white in Europe means marriage, angels and peace. In addition, â€Å"White is a color of purity; brides wear white in many countries, because white symbolizes a virgin.† (Emily Gems. 2006). addtion,the main color, he main color, there is no any f a company. a It is said that white daisies are the emblem of loyal love (Emily Gems. 2006). -Fragrance Daisy is â€Å"a deliciously feminine blend of wild strawberry, red grapefruit, violet leaves, gardenia, jasmine, musk, vanilla and white wood† (Sephora. 2008). As a result, it is suitable to young females taste. n 3. Price The price of Marc Jacobs is very acceptable. If compare to other perfumes, the price of Daisy is higher than other comment brands perfume, for example, the CK which is approximately  £30 (Women Perfume,2009). However, it is cheaper than some high-class brands perfume, Christian Dior is approximately  £50 (NexTag, 2009). Therefore, Daisy is an acceptable good which have a middle price. According to Women Perfume (2009), Marc Jacobs daisy 50ml is  £39, and the 100ml ones is  £49. It shows the pricing strategy chosen by the business because it has maximize profits by setting price as  £39 and  £49, but it can attract and misdirect the consumers. n 4.place Marc Jacobs Daisy has allocated their products to several mediums. Firstly, Daisy uses direct marketing which is selling from manufacturers directly to consumers by offering online ordering through a website on the Internet (Daisy, 2009). Secondly, from manufacturers to consumers via retailers, Daisy provided the product to the retailers, such as Boots and Superdrug and John Lewis ( Women Perfume, 2009). To sum up, Marc Jacobs has promoted the advertisement through the entire place; include the website, the retailer, magazine and Television. Therefore, if a good product will not sell at the right place and at the right time, it will not be successful (Hall et al, 2008). 4. Conclusion In conclusion, Marc Jacobs does very well on advertising of its new perfume product after doing a wide research from books and websites. The theme of the advertising is purity, and sells young woman of middle class income. In addition, the printed advertising has promoted in right place at a right time with a strategy price, and the price is acceptable. Therefore, all of them can bring up this well-known perfume in the world. 5. Recommendation For my recommendation, Marc Jacobs should develop some new methods for promoting and packaging. Marc Jacobs can have more below-the-line promotions, for example, free samples or free gives to the consumers who interests in the product. In addition, Marc Jacobs can have some small bottle packages which are better for taking or putting in a bag.

Fear In the Damp and Dark Gap Essays -- In the Damp and Dark Gap

Fear In the Damp and Dark Gap The usual signification of the French feminist's "gap" transformed by Jack Bushnell from silent entrapment to a meaning that signifies the "gap" as that which frees the other and allows for the generation of a voice of the other's own Circus of the Wolves. The famous masculine--self and feminine--other opposition will be freely utilized with the man and the circus representing the former and Kael and nature the latter. Gaps appear literally and figuratively throughout the text and with each appearance its meaning slowly, slowly, alters in the previously stated manner. Jack Bushnell says in a "Note from the Author" that the of the wolf (other) is "a natural world as distinct and separate from the human (self) world as possible." The place of the Other, in other words, is separated, banished, and excluded from the sphere of self. The circus and the man be self insofar as they confine, harness, and attempt to stand the beauty and wonder of the ot her by conforming the other into the mold and way of self. Before going further, it should be noted that any appearance of anthropomorphizing the wolf is only that –appearance. It is the place of the Other that receives the essences of human and not Kael in and of himself. Since Kael occupies the place of the Other the anthropomorphic transgression will seem to apply to the wolf when no actual transgression has occurred. Still, however, Kael must come to sense his occupation of the place of the Other. Kael falls into the gap constructed by his oppressors "...the damp and dark at the bottom of the hole frightened Kael." Kael's fear is of confinement and the discovery of himself as other... ...e frees himself through the gap left by his oppressors. The man allows for Kael's escape. He has come to know the beauty and power of the other and can no longer confine it. By obtaining the knowledge that reveals the nature of the gap, Kael has discovered the means of utilizing the "gap" to the ends of freeing the other from the oppression of self. He has found the power of his own language, and its ability to take the self away from its world and into the place of the Other, Jack Bushnell has found in Kael a character that can infuse the gap with the emotive gynergy of other, thus disallowing its existence as a simple lacunary absence without voice. The place of the Other radiates its own incandescent brilliance, seething with the growing volume of the new choral power......O... Â  Circus of the Wolves, Lothrop, Lee, and Shepherd 1993

Marketing communication

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to strengthen brand loyalty. Special event is also the best tool to draw attention of mass media and in a very gentle not pushing manner make media mention the event in their news blogs, cover stories or journal articles. The actual event is the presentation of new Armani perfume for women. Considering the fact, that the chosen brand is a luxury one, the event organized should maintain the spirit of luxury, comfort, exquisite taste and sophistication. The name of presentation is â€Å"Armani – you and only!† Since the target audience is women from the upper rank of society, the name should emphasize not just the femininity of each particular woman, but also her status, her so-called â€Å"chosenness†, i.e. the fact that she belongs to the circle of â€Å"chosen† best people. The name is important in PR and marketing communication, as it must reflect the main idea of the event; it should be simple but sound. The objectives of the event are: To create a news precedent; To draw media awareness and interest; To enhance brand awareness; To strengthen customer loyalty. The goals of the event are: To tell about new product entering the market under â€Å"Armani brand† – to show its advantages to target audience; To ensure initial try of the product; To get immediate feedback from target customers; To initiate mentioning the brand in media sources. Target audience of the event: celebrities – mostly women; journalists; market experts; company representatives. Planning process. First of all, it is important to find appropriate premises where the event would be held and appropriately equip and design it. The design must be consistent with the general strategy and creed of the presentation, thus it should emphasize the luxury and style of the brand. The location of the premises must be convenient and easy to find. Otherwise, the guest will not simply be able to present there. Moreover, it is also important to understand that all business and celebrity people are very bust. So, they will not spent their time trying to get to some unknown place. Secondly, it is important to make a list of invited guests. Special attention should be given to media representatives. It is crucial to choose TARGET media, which can be possibly interested in covering the event. Thus, for â€Å"Armani perfume† target media are: lifestyle magazines, journals for women, entertainment TV channels, lifestyle TV channels. It is necessary to take care of invitations and ensure that all the invitations are given to guests. Invitations themselves can present a marketing tool if design appropriately. Thus, it is recommended to use the services of first class design-agencies and polygraphists. No mail or e-mail is admissible to distribute invitations. It is preferable that invitations are handled by specially hired people. It will not only ensure that all our guests get their invitations, but also will emphasize the special status of the event. The third important point is providing for the proper announcement of the event. Both media and marketing support apply. First of all, it is important to launch a small preliminary PR campaign of informational character in order to stipulate the interest for future event. In order to provoke media interest, it is necessary to start acting about two months prior to the event implementing information campaign. This campaign should include: the rumors about future fragrance; short articles in press; commentaries of company’s management that somehow slightly touch the theme of the new perfume; Marketing campaign should be the logical continuation of the PR campaign started. Marketing campaign should be based primarily on advertising. It is preferable to use the following types of advertising: advertising in press – the target media sources that were mentioned above (entertainment; lifestyles; for women); billboards and citilights; Outdoor advertising is not recommended, since we deal with a luxury product, we need to choose adequate advertising carriers. However, it is very important to keep in mind, that it is very easy to cross the line and give too much information during this preliminary campaign. It would be a mistake, since all the essential and important the target audience must get visiting the event. Moreover, using heavy advertising it is possibly to provoke substantial interest of customers so that the latter would inquire about the product (having a desire to purchase it) at the point-of-sales and would be disappointed not be able to buy perfume. Thus, it is crucial to mention at the advertisement something like â€Å"Soon to come† or â€Å"In future in your stores†, just letting target customers know that it is not possible to buy the product right now. Announcing the event Three days prior to the event, it is necessary to write and sent to all target media press-release announcing the event. Press-release is a short description of the upcoming event. The obligatory requisites of press-release are: date of the event, place and time of the event, short description, key participants, the date when the release is written and sent, the contact details for journalists’ accreditation. Press-release not just tells about the upcoming event, but it is also used often by the journalists to prepare their materials afterwards. Moreover, press-releases can be posted in some media and informational agencies, what will ensure additional mentioning of the company or brand in media. Press-release should not be too big. It should short but clear. Press-releases are printed on the company’s brand style paper containing logo of the brand. The actual event At the date of the event it is necessary to make journalists’ accreditation writing: the name, contacts, media represented of the journalists present at the event. Provided with such a list, it is easier to track whether the info about the event was published or not. Another important thing to prepare is special press kit to handle to journalists during the event. The typical press-kit should contain: brief info about the company and the brand presented; agenda of the event; short description of the event (based on press-release); detailed description of the product. Press-kits help journalists to prepare their materials for coverage and increase the chances of the event or the brand to be covered in media. Moreover, press-kits can be also a marketing tool. Special leaflets and small booklets with info about the company and the brand should be in easy distribution, so that all visitors can take out such materials. This will ensure additional soundness of the company and brand. Evaluation The final stage of event organization and media support is preparing and sending-out post-release and monitoring media coverage afterwards. The post-release states in the past tense that the event took place and contains the short description of the event. Post-release are sent to all target media as well. The monitoring phase is quite important, since it enables us to evaluate how effective the organization of the event was. The media monitoring shows: how many articles, comments or other materials appeared in media after the event; what emotional character those materials have –positive, negative, neutral; what type media covered the event – magazines, TV, newspapers etc. In general, the effectiveness of the marketing communication of the special event can be based on: the number of visitors; the comments and materials in press; the width of media coverage; the volume of sales short time after the event. In such a way, special event organization should necessarily be supported by appropriate marketing communication that must contain both PR and advertising support. The essential instruments are press- and post-releases, press-kits and other marketing tools (info leaflets), advertising in press, billboards and citilights. An important post event procedure is media monitoring. References 1.   Applbaum K. (2004) â€Å"The Marketing Era† Routledge, New York 2. Brown S. (2000) â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London 3.Cateora P. (1990)†International Marketing†, 7th ed. Irwin, Homewood, IL 4.Drucker P. (1977) â€Å"People and Performance† Harper College Press, NY 5.Eastman S. (2000) â€Å"Research in Media Promotion† Lawrence Erlbaum Associates, Mahwah, NJ 6. Goleman D.(1997). â€Å"Emotional Intelligence: Why It Can Matter More than IQ† Reprint edition, Bantam, NY   

Improving yourself without climbing the corporate ladder

Improving yourself without climbing the corporate ladder Many of us who enter the workforce come strapped with a host of preconceived notions about how our career journeys will ultimately pan out- the steps we’ll take as we climb the ladder to success, the positions we’ll hold, the salaries and benefits we’ll acquire along the way, and the timelines for making it all happen. Sure, we can spend all our time planning every step of our careers- from our first jobs until the day we retire- but the truth is, it’s almost impossible to predict precisely how it’ll all go. After all, a fair amount of variables that are often out of our direct control, like luck and being at the right place at the right time, factor into the professional mix along with our skill, effort, and good intentions. That said, you don’t need to climb the corporate ladder to grow and evolve. There are ways to make improvements and achieve success that doesn’t involve reaching the next rung. Also, freeing yourself from the cons tant stress and anxiety of having to hit some arbitrary career milestone may be one of the best things you do for yourself. Whether you’re at a career inflection point or want to explore new ways to effect positive professional change that doesn’t include chasing a promotion, keep reading and consider the following strategies for self-improvement.Learn a new skillThese days, too many of us are blindly focused on racing up the corporate ladder and avoid or overlook making the most of opportunities available at our current positions. However, if we slow down and take stock of where we’re currently at in our career trajectories, chances are we’ll see that there are a collection of new skills we can focus on acquiring at our current levels- which will not only benefit us now, but will also likely set us up for greater success in the long term.Consider stepping out of your comfort zone and trying something new at work, or maybe even taking a class or pursuing advanced certification. What’s better, many companies are aware of the benefits of having a highly-trained staff and are willing and eager to provide and fund training opportunities for employers. It’s a total win-win situation for all!Explore your industryAre you up on all the latest and greatest developments in your industry? Or are you so focused on climbing the corporate ladder that you’re allowing yourself to fall behind when it comes to current events? Instead of constantly looking upward at your career growth, consider spending some time looking all around you and getting reacquainted with industry news and trends. This can include attending industry events and joining online groups devoted to your specific field. Not only can you come away with a whole host of knowledge and new contacts, it also might help guide and refocus the direction your career takes.Spark positive change at your companyIf all of your focus is on yourself and your career path, you m ay be missing out on opportunities to help improve things at your company. Instead of thinking solely about the next step on the ladder to success, spend some time thinking about workflow and processes in your team, department, and company. How can you share and implement ideas that can help enhance productivity and efficiency? Not only can this help your company, it can also help improve your work life, impress the higher-ups, and lead to bigger and better things in your professional future.When it comes to your career, ambition can absolutely be a good thing- but focusing all of your time and energy on climbing the corporate ladder isn’t the only way to improve yourself. Consider the strategies and advice presented here to effect positive and lasting change in new and meaningful ways.

Product Innovation or Intentional Stifling essays

Product Innovation or Intentional Stifling essays Consumers in the marketplace do not have too many choices when it comes to choosing which operating system they should use on their computer. In an effort to protect the consumer, a federal court has ruled that Microsoft Corporation is operating as a monopoly, with no interest in the consumer. Microsoft makes huge profits in this market share it controls, making it nearly impossible for another company to compete. The overall ruling was based on Microsoft's practices, resulting in harm to the company's competitors and the end consumer. Microsoft's intentions to stifle any company, which attempts to enter the software market it currently dominates, were enough reasons for the ruling. Microsoft is enjoying a stable, large market share of the operating system market. Their market share is so dominant, that there is an entry barrier that is extremely high, eliminating any alternative to the Microsoft Windows operating system. Other companies wishing to enter this particular market have no opportunity to survive; due to all the advantages Microsoft has implemented to maintain its position. The Microsoft Corporation received this ruling because its overall practices were felt to be monopolistic in nature for an acting business. The Justice Department voiced that Microsoft's own interest did not coincide with the innovation required to help the consumer, as well as limiting other companies to be competitive. Antitrust violations have come from numerous sources attacking Microsoft in a legal system designed to break up monopolies, as has happened in the past to companies. Microsoft feels it has helped the consumer in such a critical area of personal computing, while contending there is competitive pressure on a constant basis from numerous technological aspects. With this constant pressure, there is no peace in ruling a market share, which would be so if Microsoft indeed was acting as a monopoly over the market. Microsoft ...

Sociology ( popular culture) Essay Example | Topics and Well Written Essays - 500 words

Sociology ( popular culture) - Essay Example 1)†. Of course the entertainment state is much larger that television itself and is essentially made up of what Hirsch (2000) calls cultural industries. These industries include television, films, news media and other influences on culture that define how a society shapes itself. The entertainment state can affect cultural values to the point that villains in the culture of one social order may be the heroes in another. For example, in some Islamic countries â€Å"Osama bin Laden’s now familiar smile beams out from posters and T-shirts dotted around the bus stops and markets (The Daily Times, 2003, Pg. 1)†. In American however, his picture may grace many dart boards. This is also a difference of ideology which is described by Johnson (2004, Pg. 587) as, â€Å"Popularly accepted ideas about the structure, the internal processes, and the world situation of the society†. Further, ideology includes ideas about the history of the society, revaluations of accepted facts as well as the values and goals which society has for itself. However, Johnson (2004) makes it clear that ideology is not a static object since it can change its particulars with time and may need constant reassurances from the institutes which maintain and control the social order. This maintenance and control of the ideology of a society creates hegemony. The hegemony may be created by the government in situations where the media is controlled by the state or it may be created by media mavens themselves. In America for example, the media controls most of the information and entertainment given to the public. As described by Henry (2007, Pg. 252), â€Å"Five gigantic entities: Time Warner, the Walt Disney Corporation, Rupert Murdoch News Corporation, Bertelsmann of Germany and Viacom† control most of whatever is heard and seen by the American public. Unsurprisingly, this media cartel has the same news and views to offer to the public while the voice of

Human Genetic Diversity Essay Example | Topics and Well Written Essays - 500 words

Human Genetic Diversity - Essay Example There are several stages of Meiosis. First one is prophase where homologous chromosomes start pairing and form synapses. Second stage is Metaphase where these pairs are situated on Metaphase plate. There are equal chances of receiving mother's or father's homologue for each chromosome. Independent assortment is a process where 2n daughter cells (combinations) is generated having maternal and paternal homologous pairs of chromosomes, where n being haploid number of the organism. In the case of humans, the haploid number (n) in the formula is 23. Thus, there is 223 (about 8 million) number of combination of maternal and paternal chromosomes possible. Crossing over is the process which happens in previous stage of prophase. In this process homologous chromosomes are paired together loosely along their length, resulting in generation of point of contact which is used for exchange of genetic information. This produces various combinations of maternal and paternal genes. Number of cross over events depends on size of chromosomes and position of their centromeres. In case of humans it is one to three on an average Fertilization is the process in which different gametes fuse together and form new organism of same spices.