Violence In Sports Essays (629 words) - Dispute Resolution, Crime

Violence In Sports Research Project Our group has collectively decided to discuss the topic of violence in sports, especially riots in relation to sports. Riots occur for many reasons, but for our topic we will focus on riots that are caused by or occur at sporting events. We hope to explain why many violent acts happen at sporting events in stands, outside arenas, and after games. In order to look into this matter, we must first understand what violence in sports is and how it may affect young childrens mindsets. In order to full understand the subject of sports violence we need to know the full definition of it. Violence in sports is defined by M.D.Smith as, a physical assault or other physically harmful actions by a player that takes place in a sports context and that is intended to cause physical pain or injury to another player (or fan, coach, game official, etc.), where such harmful actions bear no direct relationship to the rules and associated competitive goals of the sport. This definition suggests Lekkerkerker 2 that violence within the rules is accepted and may not be considered as violence in sports. Many sports such as hockey allow players physically fight until one falls and then issued penalties, which are insufficient to deter the player or harm the team; this action is outside of the rules but accepted widely throughout the game. These types of actions are violent, but are part of the game, can and should we put an end to this type of activity? Many may say yes, but it is inevitable that this will change the game. Smith then explains in his article, Building a New Brand of Sport, how much of this need for violence is natural and how violence is praised in our society. The first theory suggests that humans are inherently violent and sport is a relatively safe and controlled way to discharge aggression. The psychological theory says that violence is caused by frustration as ones efforts to reach a goal are blocked. The social learning theory explains that violence might be officially condemned and penalized but unofficially coaches, teammates, fans, and the media praise it. All three of these theories are accurate and can be used to explain the need for violent sports in our society. Smith feels that violence in sports can be either reduced or eliminated by doing a few simple things. First, we must penalize harshly so that the disadvantages outweigh the advantages. Then, coaches must emphasize fair play by teaching players to look at opponents as collaborators in the pursuit of a well-played game, not as enemies. He than says to organize meetings with coaches and parents, to discuss fair play. Smith discusses how very important parents are in a childs outlook on sports, the child learns much about sports just by watching his father view an event. Smith feels that these steps may help in the fight against violence in sports and will help build a new brand of sport. Through my research of M.D. Smith, I have realized that violence in sports has many different aspects and many different solutions. Smith explains what a true definition of violence in sports is and questions if society wants to end it. It seems that society needs violence to take out built up aggression, fights seem to happen due to frustration, and coaches and teammates encourage violence. Smith then discussed his ideas on how to put an end to violence, which are logical and realistic. The article, Building a New Brand of Sport, questions society, explains why violence occurs, and suggests ways to help change the way sports are played. Sports and Games

How Should You Spend the Night Before the SAT

How Should You Spend the Night Before the SAT SAT / ACT Prep Online Guides and Tips The night before the SAT can be stressful, to say the least. Maybe you’re not sure about the best way to prepare yourself during these final hours - all you know is that you want to do the best you can on the exam. Well, we’ve made it easy (and stress-free) for you to do what you need to do the night before the test. Here, I’ll lay out everything you should and shouldn’t do before you head to bed in order to ensure your best possible score. Follow these tips - including everything from logistical concerns to exam prep strategies - to wake up confident, refreshed, and ready. Let’s get started! Take Care of Logistics You don’t want to wake up the morning of the SAT only to stress yourself out over some silly detail. Squaring away these logistical issues the night before the test serves two purposes: You save yourself time, hassle, and stress the next morning. You can distract yourself from any anxieties the night before by focusing on getting organized. Logistical Details to Take Care of the Night Before the SAT Know what time the test is and when you need to be there. Plan on getting there 15-20 minutes early to account for any unforeseen timing issues. If you’re not sure when the test is, double-check your College Board account. Know where the test is, how to get there, and how long it’ll take you to get there.You can double-check the location on your exam ticket or at your College Board account.I’d encourage you to use Google Maps to plan out the fastest route. Enter your arrive by time for the next morning in addition to the testing center address and your starting point- Google Maps will tell you when to leave! Set multiple alarms, especially if you’re prone to oversleeping. Give yourself 10-15 extra minutes to get ready in the morning - you don’t want to feel rushed. If possible, have a family member (preferably a morning person) agree to check in on you to make sure you’re up Gather everything you should bring for test day. There are only a few items you have to bring, but there are several other items that would be smart to have for the test: Your admission ticket (mandatory) Acceptable photo ID(mandatory) Several sharpened #2 pencils (mandatory) A couple of erasers An approved calculator + extra batteries A watch (without an audible alarm) A bottle of water and snacks to eat during breaks. These may have to stay in your bag, locker, or up at the test administrator’s desk and will have to be consumed outside of the testing room. Know what you shouldn’t bring on test day. If you bring any forbidden items, it could lead to delays and hassles. Here’s a list of items you should leave at home: Anything electronic device aside from your calculator and watch (and no, you can’t wear a smart watch). If you’re caught with a computing or recording device - even if it’s accidental - you could jeopardize your scores. Any writing utensils or tools aside from your #2 pencils. This includes things like rulers, protractors, colored pens and pencils, and highlighters. Any pamphlets or papers. There are only two places you can write on during the test: the test booklet (which is not graded) and your answer sheet. Dictionaries or other books. A note about cell phones: If you don’t have to bring your phone, then don’t. If you must bring your phone, make sure to turn it offwell before the start of the test. Your proctor will confiscate the phone and immediately cancel your scores if it makes any noise, or if you access the phone at any point during the test. Set out all your clothes for the next morning. Pick comfortable clothes that you’d be okay sitting around in for a few hours. An example of what you definitely don't want to be doing while you're taking the SAT Take Care ofYourself Now that we have all of the logistical stuff out of the way, we can get to the fun stuff: self-care! Students sometimes forget that the best thing you can do before a big test is to relax. If you’re tired, hungry, and stressed out the morning of an exam, chances are you won’t do so well no matter how hard you studied. Here, I’ll go over the things you should do and the things you should avoid doing the night before the SAT. What You Should Do Eat a satisfying and healthy dinner - ideally something with produce, fruits and vegetables, and whole grains. Your brain needs fuel! On that note,plan your breakfast for the next morning. Something quick, easy, and filling should do the trick, like whole-grain cereal or a bowl of oatmeal. Get in bed earlier than usual -maybe 30-60 minutes before your normal bedtime. This gives you a bit more time to fall asleep if you’re having trouble. If you can't get to sleep, here are some things you can try: Do some light, gentle stretches. Anything more strenuous than that might keep you awake. Listen to some relaxing music. Take a warm bath. Drink a cup of herbal tea (just make sure to stay away from caffeine). Take a shower to save time the next morning.This may also help you relax and get to sleep. If your normal routine is to shower in the morning, though, then skip this step. What You Shouldn't Do Play video games, surf the internet, or play on your phone for 2-3 hours before you go to bed. The light from the screens and monitors can keep you from falling asleep. Disrupt your normal bedtime routine.If you do certain things before bed every night, follow through with your normal rituals. Take any medications to help you go to sleep.Unless sleep medications are part of your normal bedtime routine, avoid any sleep aids. They could negatively affect you through the next morning, making you groggy and slow. Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today! Prepare for the Exam Obviously, you should be cramming as much as possible for the test the next morning. Everyone knows that the best way to do well is to stress yourself out, stay up really late, and work on as many practice problems as possible. Just kidding... that’s a terrible idea. Each student is unique, and as such may have different feelings about reviewing material the night before the SAT. Here are a couple of different strategies you can take, and the pros and cons of each: Strategy #1: Don't Review Anything This strategy is my personal favorite. If you’ve prepared well for the test (and even if you haven’t!), I don’t think you can process and retain much more useful information in the hours before the SAT. That being said, some students might get nervous if they’re missing out on time to review concepts or practice problems. Good SAT prep happens through long-term practice - it’s not a test where you can memorize a bunch of factoids and then brain-dump everything you’ve learned the next morning. Last-minute prep tends to stress me out, so I avoid it. If you feel the same way, this is probably the strategy for you. Strategy #2:Review Key Concepts and/or Problem Areas Some students may find it stressful to â€Å"force† themselves to relax by avoiding all SAT materials. If this sounds like you, you may want to take some time (say, 45 minutes - 1 hour) to briefly review key concepts. The most effective way to do this is toreview any notes you may have before working on a few practice problems. Stay away from screens while you do this - try to keep everything on paper. Keep the difficulty level of practice problems easy-intermediate. Working on difficult problems can stress you out for the next morning, and could prevent you from falling asleep. The Morning of the SAT: Tackling the Test If you've followed thetips and strategies listed so far, you'll hopefully wake up refreshed, confident, and ready for the SAT. Here are some thingsto do the morning of the test to help you be as successful as possible: You know that breakfast you set out for yourself last night? Eat it! Some people get nervousstomachsthe morning of the test, andeating just a little something can help. Also, a satisfied stomach will help you stay more focused and alert while you're working on the SAT. The most important meal of the day is extra important the day of the SAT Try to avoid caffeine.It can make you feel nervous and jittery, especially if you aren't a regular coffee-drinker. Since it's a diuretic, it can also send you to the bathroom more often during the test. That being said, definitely do notavoid caffeine ifit's part of your normal morning routine. Stay in the moment.It's easy to get overwhelmed at the prospect of finishing the whole SAT test. But remember, you don't have to do that all at once - you work on one problem at a time, and you finish one section at a time. Once a section is finished, it's finished- your responsibility to it is over, and your focus should be completely on the work you're currently doing. After you've finished with the exam, reward yourself for your hard work! Even though you're sitting for the whole test, you may find yourself surprisingly burnt out after the SAT is over.After sitting around for a test like the SAT, I like to go for a run or grab a nice lunch. The hard part - actually prepping for the exam - is over. Try to think of the test as an opportunity to use what you've learnedthus far. My final pieces of advice:take a deep breath, andtrust your own knowledge and skills. You've got this! What's Next? Not quite ready to take the SAT? Not to worry - we have a ton of great articles to check out if you want to work on prepping for the test. Start with our complete guide to the SAT - this will give you a good run-down of the test and its contents. If already spent some time familiarizing yourself with the old SAT, read about why the changes to the exam aren't as revolutionary as you might think. If your scheduled test is quickly approaching, we have resources for you too! Check out our guides to last-minute study tips and prep strategies.Use these tips to get the best scores possible. Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

COMPARATIVE LEGAL SYSTEMS( Coursework) Essay Example | Topics and Well Written Essays - 2500 words

COMPARATIVE LEGAL SYSTEMS( Coursework) - Essay Example By adopting the French and Italian model, Guatemala has successfully designed its judicial system. The judicial reform has brought about segmentation as because often the civil laws in Guatemala have different interpretations. The fact that, the laws are based on different legal philosophies, account for this problem. On the whole, adoption of new reform has proved to be effective for controlling administration of the State. Adoption of French civil law: Guatemala. The French were the first to adopt new regulations about sodomy. Under the new regulations, criminal charges that were till then associated with sodomy were removed. This initiative was first of its kind in Western Europe, during the eighteenth century. This legal measure was later on adopted by numerous nations like Netherlands, Guatemala, Mexico, Luxemburg, Japan, Switzerland, Greece, Thailand, etc. Laws pertaining to sodomy were adopted by Guatemala in 1871, as a measure to acknowledge natural sexual orientation in huma n beings. Thus, the French legal norms adopted by Guatemala decriminalize sexual acts- both heterogeneous and homogenous. It was a measure taken by Guatemalan government to decrease serious physical assaults. For quite some time, Guatemala has been troubled by increasing rate of hate crimes. Gays, lesbians, and transsexuals are the usual victims of hate crimes. Often the crimes committed are too violent in nature. Due to all these, it was necessary for Guatemala to adopt a specific code of law for this issue. The French civil laws were most appropriate for this issue. After adopting the French civil lows, Guatemalan government has ensured that its citizens do not face any discrimination based on their sexuality2. The French civil laws were adopted by Guatemala with an objective to simply issues regarding oral case, role of judges, responsibilities and liberty of prosecutors, and also about investigation and evidentiary arguments. Introduction of French civil laws has helped to contr ol crimes, for Guatemala has been experiencing crimes due high poverty and social inequalities. Slow economic progress is yet another reason for Guatemala having such a high crime rate. Moreover, the French civil laws have helped in controlling crime scenario. At the same time, it has also simplified Guatemala’s private laws. Also, the French laws have shaped by Guatemala’s commercial scenario. Thus, it could be said that France had numerous implications in Guatemala’s penal structure3. Difference between application of French civil law in France and Guatemala The civil laws were adopted by Guatemala differ in application in France and Guatemala. According to the French civil law, crimes of individual were viewed keeping in mind the relationship shared by the individual charged with criminal offences and his or her society. Due to this, French governments insists more on investigation procedure, thus making the while legal procedure a lengthy one. Also, French c ivil laws consider and accept every single provision, through which the accused could defend itself. The laws also hold any individual guilty only after his guilt is proven in the court of law. The French civil laws also support abolition of torture. This implies that the neither the accused nor the criminals could be subjected to cruelty and barbarism under any situation4 In France, the prisoners are even allowed to vote. Also they are not made to work or they have to attend any educational

Virtualization Design and Implementation Guide for the SMB Research Paper

Virtualization Design and Implementation Guide for the SMB - Research Paper Example Virtualization can be regarded as part of the overall enterprise IT trend (Langone and Leibovici, 2012). This project aims at illustrating concepts of virtualization and the application of the same concepts towards improving the performances of the SMBs effectively and efficiently. Virtualization has had different application in the business field. One of the enterprise IT includes the automatic computing a case that is defined by an IT environment that manages itself based on the utility computing and perceived activity. In this case, the computer processing power is pegged on the utility that the customer is able to pay as per the requirements (Langone and Leibovici, 2012). Virtualization often aims at centralizing administrative tasks while improving the overall hardware resource utilization and the scalability. Notably, virtualization allows parallel application of several operating systems on a one central processing unit (CPU) (Alvarez, 2011). The parallelism in the operation h erein often leads to the reduction in the overall cost of operation. However, the entire process differs from multitasking that involves running series of programs on a single operating system. The use of Virtualization allows enterprises to better their managements as well as allowing frequent updates and rapid changes to the OS and its applications without interfering with the user (Alvarez, 2011). Moreover, it dramatically improves the availability and efficiency of applications and resources in the organization. Ultimately, virtualization has broken the old norm of one server, one application, which led to underutilization of resources (Gasston, 2011). The application of the virtual resources has dramatically met the needs in the business field without extra use of other resources. The small and midsize business (SMB) often uses twenty or less servers. Therefore, it is vital to develop a highly available (HA) towards configuring software and hardware virtualization. To achieve t he desired virtualization configuration, there is need to develop VMware including VMware Site Recovery Manger (SRM). Additionally, there is need to have network storage solution since this is the only way to mange the configuration (Alvarez, 2011). The SMBs often have some difficulties in accessing virtualized solutions especially towards meeting their needs. Therefore, there are need to develop guideline upon which can assist the SMBs to apply the virtualization effectively (Alvarez, 2012). Notably, there are numerous buzz around the VMware; however, its underlying function and application is to reduce the cost and improving availability within the enterprise organizations (Langone and Leibovici, 2012). Nonetheless, there should be a clear guide to set up and configure VMware as it is to the Microsoft Windows Servers. Thus, the main aim of this essay is to develop a guide of an SMB VMware and hosting in a virtualization platform (Alvarez, 2012). The guide is vital for any virtuali zation program since the staff especially those who have never had access to the program should be able to mange the same. Additionally, the staff or customer should pursue the sever virtualization and the operating system they working they should remain operational. The virtualization should also be developed on the operating system that is known and well understood by the targeted clients. Hence, it

English II paper Essay Example | Topics and Well Written Essays - 750 words

English II paper - Essay Example The story introduces the central character, Victor who had just lost his job and broke but needed to go to Phoenix to collect the remains of his cremated father who had apparently died of a heart attack. He also wanted to collect a pick-up truck and a few hundred dollars left by his late father. He was disappointed when the tribal council could only raise a hundred dollars as cash for this trip. Here, Alexie depicts Victor as a poor, sheltered Native American living on the reservation. He seems to have lost faith in his culture and traditions. He is affected negatively by his surrounding and struggles to find his identity. As he walked off to cash his check, he bumped into his childhood friend, Thomas Build the Fire. Thomas offered to lend Victor the money he needed to go to Phoenix, Arizona. In childhood, all the native American boys in the reservation including Victor kept ignoring Thomas for years because of â€Å"the same damn stories he was always telling over and over againâ⠂¬  (Sherman, 288). Thomas’ action was a sign of true friendship having offered and given his friend Victor money without expecting anything in return. The only condition Thomas gave was to accompany Victor to Phoenix in order to â€Å"watch out† for Victor, a promise he had given Victor’s father as revealed in the text (Sherman, 292). Thomas remained loyal to the promise he gave Victor’s father since the time they were kids, he always looked after Victor. The story brings out the importance of friendship and values such as loyalty and optimism. This interesting character in Thomas presents a person who is hardly affected negatively by the hardship and struggle a contrast of Victor’s character. Thomas also represents a funny, traditional person in the manner he greets Victor at the tribal trading post and expresses condolences for Victor’s loss. When Victor asked Thomas how he learned of the passing of Victor’s father, Thomas answere d, â€Å"I heard it on the wind. I heard it from the birds. I felt it in the sunlight. Also, your mother was just here crying† (Sherman, 292). When they came back from Phoenix, Victor promised that he would pay everything back. He thanked Thomas for help, but Thomas only replied; â€Å"do not worry about the money. It does not make any difference anyhow† (Sherman, 288). Notice that Thomas holds no personal attachment to money, possessions or wealth unlike his friend Victor who is modern, proud and possessive. In conclusion, I think their friendship was rekindled because Victor felt gratitude towards Thomas and even offered some of the father’s ashes to Thomas. When they arrived in his father’s trailer in Arizona, Victor apologized to Thomas. He even added, â€Å"I never told you I was sorry for beating you up that time†, and accepts him for whom he was (Sherman, 285). In an attempt to rekindle the alliance and relinquish any grudge, Victor agreed t o listen to just one more story as the trip came to a close. With some inheritance money, the story uses everyday life and conflicts inside an Indian reservation to present a parallel between the two characters in the story. Alexis explores life including typical conflicts such as the events that Victor encountered, reflections on his experiences with Thomas in childhood and later their rare

Passion of fashion: Marc Jacobs

Passion of fashion: Marc Jacobs 1. Introduction 1.1 Background The reason leads Marc Jacobs be successful is his passion of fashion. In his early life, he not only worked in the field of fashion, but also spent his time on attending a school of art and design. He is a leading designer for Marc Jacobss products, who was born in 1963 in New York City. In addition, by the end of 1997, he was the Creative Director for French house Louis Vuitton (Emily R , 2009). By this major achievement, he decided to launch his first brand Marc Jacobs in 1986. After that, there are other two lines of the brand, which are Marc Jacobs Menswear in 1996 and Little Marc Jacobs in 2005 (New York Media, 2009). Marc Jacobs Daisy is the new feminine fragrance designed by Marc Jacobs which was launched in October, 2007 around the world. Moreover, the scent is presented as free and pure when it is said to be â€Å"the essence of a youthful spirit: sunny, happy, positively fresh and free†. (Moodie, 2002) 1.2 Theory Market segmentation and marketing mix are significant factors for analyzing. The market segmentation is the identification which distributes the market into different groups with similar characteristics, which allows the firm to better satisfy the needs of its potential consumers (James E, 2007). In addtion, according to Hall et al (2008), there are four main ways to segment the market; they are geography, demography, psychography and behavior. The marketing mix is a combination of marketing elements which is known as the 4Ps: product, price, place and promotion. It is considered in planning a marketing strategy which is necessary to sell a product effectively(Answers Corporation, 1999). The Marketing Mix includes product, price, place and promotion. Product is a good or service that meets consumers needs and makes profit to justify its continued existence (WebFinance Inc. 2009).According to Hall et al (2008: p.91), â€Å"Price needs to fit in with the nature of the product itself and the way in which it is being promoted and distributed to consumers.† In addition, products need to be available to customers in the place where they want to buy (Hall et al, 2008) and according to Hall et al (2008: p.106), â€Å"promotion is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones†. 1.3 Aim The purpose of this market research is to analyze an advertising of Marc Jacobs Daisy. The first aim is to indicate the segmentation of the advertising. Secondly, analyzing the theme and name of the advertising and what medium is used to promote it. The third aim is to evaluate how the price and the place be considered. Finally, recommendations and conclusion will be given. 2. Findings The advertisement was taken from photographer Juergen Teller; the view of it is reflected in the elegant of a new fragrance ‘Daisy. The idea of this is to launch the perfume in a field filled with daisies (FashionUnited, 2009).It shows a youthful girl is wearing underwear and lying on an untouched surrounding with daisies, holding the Daisy in her hands. Her eyes are closed and the poster looks as though there is a wonderful dreaming. Hence, the advertising is full of purity. In addition, the main tone is light colors, white and aqua. 3. Discussion 3.1 Marketing segmentation Marc Jacobs by segmenting geographically with sells Daisy in all of their own stores of different countries. For example, they are Europe, America and Africa. The stores are located in the main cities of a country, for example, London, New York and Shanghai. It means the consumer has ability to buy the product with fairly high income. In addition, it is divided into age and gender in demographic segmentation. The advertising of Marc Jacobs Daisy is represented as youth and elegance. According toSlapiton(2009), â€Å"Marc Jacobs Daisy is fresh, airy and feminine without being too sexy.† Therefore, Daisy is targeted to female, age from 18 to 25 or a small group of older of age above 35, who want to become younger. In short, Marc Jacobs segments the market into flourishing cities of different regions and sells to young female who interests in perfume. 3.2 Marketing Mix n 1.Promotion -Theme and color The emotion of the theme in perfume advertisements is essential because a well visual advertising is able to persuade consumers to purchase. In reality, companies always choose an attractive theme to advertise their product by using color emotion. From the view of advertisement, the main color green. Green means spring, new birth and environment awareness(Emily Gems. 2006). Therefore, this advertising is appropriate for the product and the theme of new birth and spring. -Product name Product name allows consumers to identify the goods and services of a company(Hall et al, 2008). From this perfume, Marc Jacobs used â€Å"Daisy† to promote it as daisy is one kind of flower and it represents as purity and innocence (Dgreetings,2009).Therefore, it could relate to the theme and the product perfectly. -Medium Marc Jacobs has promoted their printed advertisement of Daisy by several above-the-line mediums. Magazine is useful for targeting a particular audience or market segmentation. For example, the printed advertising of Daisy has published on Vogue which is a famous fashion magazine in the world. In addition, there is the development of electronic screen. Therefore, Marc Jacobs has used these mediums to promote their printed-advertising in their own store or some retailers shop and the Internet is one major advantage as it can be accessed by consumers all over the world. In conclusion, Marc Jacobs has provided some useful promotion to publish their printed advertisement of Daisy. n 2. Product -Appearance Consumers all prefer to buy the products which are functional and good-looking. At the centre of Daisy perfume is a floral note with a vintage edge, violet. Women all like flower, especially for this huge flowers decoration in the bottle, it looks very remarkable, although Daisy is not very functional. -Color White is the main color from the figure of advertising. According to Sibagraphics(2009), white in Europe means marriage, angels and peace. In addition, â€Å"White is a color of purity; brides wear white in many countries, because white symbolizes a virgin.† (Emily Gems. 2006). addtion,the main color, he main color, there is no any f a company. a It is said that white daisies are the emblem of loyal love (Emily Gems. 2006). -Fragrance Daisy is â€Å"a deliciously feminine blend of wild strawberry, red grapefruit, violet leaves, gardenia, jasmine, musk, vanilla and white wood† (Sephora. 2008). As a result, it is suitable to young females taste. n 3. Price The price of Marc Jacobs is very acceptable. If compare to other perfumes, the price of Daisy is higher than other comment brands perfume, for example, the CK which is approximately  £30 (Women Perfume,2009). However, it is cheaper than some high-class brands perfume, Christian Dior is approximately  £50 (NexTag, 2009). Therefore, Daisy is an acceptable good which have a middle price. According to Women Perfume (2009), Marc Jacobs daisy 50ml is  £39, and the 100ml ones is  £49. It shows the pricing strategy chosen by the business because it has maximize profits by setting price as  £39 and  £49, but it can attract and misdirect the consumers. n 4.place Marc Jacobs Daisy has allocated their products to several mediums. Firstly, Daisy uses direct marketing which is selling from manufacturers directly to consumers by offering online ordering through a website on the Internet (Daisy, 2009). Secondly, from manufacturers to consumers via retailers, Daisy provided the product to the retailers, such as Boots and Superdrug and John Lewis ( Women Perfume, 2009). To sum up, Marc Jacobs has promoted the advertisement through the entire place; include the website, the retailer, magazine and Television. Therefore, if a good product will not sell at the right place and at the right time, it will not be successful (Hall et al, 2008). 4. Conclusion In conclusion, Marc Jacobs does very well on advertising of its new perfume product after doing a wide research from books and websites. The theme of the advertising is purity, and sells young woman of middle class income. In addition, the printed advertising has promoted in right place at a right time with a strategy price, and the price is acceptable. Therefore, all of them can bring up this well-known perfume in the world. 5. Recommendation For my recommendation, Marc Jacobs should develop some new methods for promoting and packaging. Marc Jacobs can have more below-the-line promotions, for example, free samples or free gives to the consumers who interests in the product. In addition, Marc Jacobs can have some small bottle packages which are better for taking or putting in a bag.

Fear In the Damp and Dark Gap Essays -- In the Damp and Dark Gap

Fear In the Damp and Dark Gap The usual signification of the French feminist's "gap" transformed by Jack Bushnell from silent entrapment to a meaning that signifies the "gap" as that which frees the other and allows for the generation of a voice of the other's own Circus of the Wolves. The famous masculine--self and feminine--other opposition will be freely utilized with the man and the circus representing the former and Kael and nature the latter. Gaps appear literally and figuratively throughout the text and with each appearance its meaning slowly, slowly, alters in the previously stated manner. Jack Bushnell says in a "Note from the Author" that the of the wolf (other) is "a natural world as distinct and separate from the human (self) world as possible." The place of the Other, in other words, is separated, banished, and excluded from the sphere of self. The circus and the man be self insofar as they confine, harness, and attempt to stand the beauty and wonder of the ot her by conforming the other into the mold and way of self. Before going further, it should be noted that any appearance of anthropomorphizing the wolf is only that –appearance. It is the place of the Other that receives the essences of human and not Kael in and of himself. Since Kael occupies the place of the Other the anthropomorphic transgression will seem to apply to the wolf when no actual transgression has occurred. Still, however, Kael must come to sense his occupation of the place of the Other. Kael falls into the gap constructed by his oppressors "...the damp and dark at the bottom of the hole frightened Kael." Kael's fear is of confinement and the discovery of himself as other... ...e frees himself through the gap left by his oppressors. The man allows for Kael's escape. He has come to know the beauty and power of the other and can no longer confine it. By obtaining the knowledge that reveals the nature of the gap, Kael has discovered the means of utilizing the "gap" to the ends of freeing the other from the oppression of self. He has found the power of his own language, and its ability to take the self away from its world and into the place of the Other, Jack Bushnell has found in Kael a character that can infuse the gap with the emotive gynergy of other, thus disallowing its existence as a simple lacunary absence without voice. The place of the Other radiates its own incandescent brilliance, seething with the growing volume of the new choral power......O... Â  Circus of the Wolves, Lothrop, Lee, and Shepherd 1993

Marketing communication

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to strengthen brand loyalty. Special event is also the best tool to draw attention of mass media and in a very gentle not pushing manner make media mention the event in their news blogs, cover stories or journal articles. The actual event is the presentation of new Armani perfume for women. Considering the fact, that the chosen brand is a luxury one, the event organized should maintain the spirit of luxury, comfort, exquisite taste and sophistication. The name of presentation is â€Å"Armani – you and only!† Since the target audience is women from the upper rank of society, the name should emphasize not just the femininity of each particular woman, but also her status, her so-called â€Å"chosenness†, i.e. the fact that she belongs to the circle of â€Å"chosen† best people. The name is important in PR and marketing communication, as it must reflect the main idea of the event; it should be simple but sound. The objectives of the event are: To create a news precedent; To draw media awareness and interest; To enhance brand awareness; To strengthen customer loyalty. The goals of the event are: To tell about new product entering the market under â€Å"Armani brand† – to show its advantages to target audience; To ensure initial try of the product; To get immediate feedback from target customers; To initiate mentioning the brand in media sources. Target audience of the event: celebrities – mostly women; journalists; market experts; company representatives. Planning process. First of all, it is important to find appropriate premises where the event would be held and appropriately equip and design it. The design must be consistent with the general strategy and creed of the presentation, thus it should emphasize the luxury and style of the brand. The location of the premises must be convenient and easy to find. Otherwise, the guest will not simply be able to present there. Moreover, it is also important to understand that all business and celebrity people are very bust. So, they will not spent their time trying to get to some unknown place. Secondly, it is important to make a list of invited guests. Special attention should be given to media representatives. It is crucial to choose TARGET media, which can be possibly interested in covering the event. Thus, for â€Å"Armani perfume† target media are: lifestyle magazines, journals for women, entertainment TV channels, lifestyle TV channels. It is necessary to take care of invitations and ensure that all the invitations are given to guests. Invitations themselves can present a marketing tool if design appropriately. Thus, it is recommended to use the services of first class design-agencies and polygraphists. No mail or e-mail is admissible to distribute invitations. It is preferable that invitations are handled by specially hired people. It will not only ensure that all our guests get their invitations, but also will emphasize the special status of the event. The third important point is providing for the proper announcement of the event. Both media and marketing support apply. First of all, it is important to launch a small preliminary PR campaign of informational character in order to stipulate the interest for future event. In order to provoke media interest, it is necessary to start acting about two months prior to the event implementing information campaign. This campaign should include: the rumors about future fragrance; short articles in press; commentaries of company’s management that somehow slightly touch the theme of the new perfume; Marketing campaign should be the logical continuation of the PR campaign started. Marketing campaign should be based primarily on advertising. It is preferable to use the following types of advertising: advertising in press – the target media sources that were mentioned above (entertainment; lifestyles; for women); billboards and citilights; Outdoor advertising is not recommended, since we deal with a luxury product, we need to choose adequate advertising carriers. However, it is very important to keep in mind, that it is very easy to cross the line and give too much information during this preliminary campaign. It would be a mistake, since all the essential and important the target audience must get visiting the event. Moreover, using heavy advertising it is possibly to provoke substantial interest of customers so that the latter would inquire about the product (having a desire to purchase it) at the point-of-sales and would be disappointed not be able to buy perfume. Thus, it is crucial to mention at the advertisement something like â€Å"Soon to come† or â€Å"In future in your stores†, just letting target customers know that it is not possible to buy the product right now. Announcing the event Three days prior to the event, it is necessary to write and sent to all target media press-release announcing the event. Press-release is a short description of the upcoming event. The obligatory requisites of press-release are: date of the event, place and time of the event, short description, key participants, the date when the release is written and sent, the contact details for journalists’ accreditation. Press-release not just tells about the upcoming event, but it is also used often by the journalists to prepare their materials afterwards. Moreover, press-releases can be posted in some media and informational agencies, what will ensure additional mentioning of the company or brand in media. Press-release should not be too big. It should short but clear. Press-releases are printed on the company’s brand style paper containing logo of the brand. The actual event At the date of the event it is necessary to make journalists’ accreditation writing: the name, contacts, media represented of the journalists present at the event. Provided with such a list, it is easier to track whether the info about the event was published or not. Another important thing to prepare is special press kit to handle to journalists during the event. The typical press-kit should contain: brief info about the company and the brand presented; agenda of the event; short description of the event (based on press-release); detailed description of the product. Press-kits help journalists to prepare their materials for coverage and increase the chances of the event or the brand to be covered in media. Moreover, press-kits can be also a marketing tool. Special leaflets and small booklets with info about the company and the brand should be in easy distribution, so that all visitors can take out such materials. This will ensure additional soundness of the company and brand. Evaluation The final stage of event organization and media support is preparing and sending-out post-release and monitoring media coverage afterwards. The post-release states in the past tense that the event took place and contains the short description of the event. Post-release are sent to all target media as well. The monitoring phase is quite important, since it enables us to evaluate how effective the organization of the event was. The media monitoring shows: how many articles, comments or other materials appeared in media after the event; what emotional character those materials have –positive, negative, neutral; what type media covered the event – magazines, TV, newspapers etc. In general, the effectiveness of the marketing communication of the special event can be based on: the number of visitors; the comments and materials in press; the width of media coverage; the volume of sales short time after the event. In such a way, special event organization should necessarily be supported by appropriate marketing communication that must contain both PR and advertising support. The essential instruments are press- and post-releases, press-kits and other marketing tools (info leaflets), advertising in press, billboards and citilights. An important post event procedure is media monitoring. References 1.   Applbaum K. (2004) â€Å"The Marketing Era† Routledge, New York 2. Brown S. (2000) â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London 3.Cateora P. (1990)†International Marketing†, 7th ed. Irwin, Homewood, IL 4.Drucker P. (1977) â€Å"People and Performance† Harper College Press, NY 5.Eastman S. (2000) â€Å"Research in Media Promotion† Lawrence Erlbaum Associates, Mahwah, NJ 6. Goleman D.(1997). â€Å"Emotional Intelligence: Why It Can Matter More than IQ† Reprint edition, Bantam, NY   

Improving yourself without climbing the corporate ladder

Improving yourself without climbing the corporate ladder Many of us who enter the workforce come strapped with a host of preconceived notions about how our career journeys will ultimately pan out- the steps we’ll take as we climb the ladder to success, the positions we’ll hold, the salaries and benefits we’ll acquire along the way, and the timelines for making it all happen. Sure, we can spend all our time planning every step of our careers- from our first jobs until the day we retire- but the truth is, it’s almost impossible to predict precisely how it’ll all go. After all, a fair amount of variables that are often out of our direct control, like luck and being at the right place at the right time, factor into the professional mix along with our skill, effort, and good intentions. That said, you don’t need to climb the corporate ladder to grow and evolve. There are ways to make improvements and achieve success that doesn’t involve reaching the next rung. Also, freeing yourself from the cons tant stress and anxiety of having to hit some arbitrary career milestone may be one of the best things you do for yourself. Whether you’re at a career inflection point or want to explore new ways to effect positive professional change that doesn’t include chasing a promotion, keep reading and consider the following strategies for self-improvement.Learn a new skillThese days, too many of us are blindly focused on racing up the corporate ladder and avoid or overlook making the most of opportunities available at our current positions. However, if we slow down and take stock of where we’re currently at in our career trajectories, chances are we’ll see that there are a collection of new skills we can focus on acquiring at our current levels- which will not only benefit us now, but will also likely set us up for greater success in the long term.Consider stepping out of your comfort zone and trying something new at work, or maybe even taking a class or pursuing advanced certification. What’s better, many companies are aware of the benefits of having a highly-trained staff and are willing and eager to provide and fund training opportunities for employers. It’s a total win-win situation for all!Explore your industryAre you up on all the latest and greatest developments in your industry? Or are you so focused on climbing the corporate ladder that you’re allowing yourself to fall behind when it comes to current events? Instead of constantly looking upward at your career growth, consider spending some time looking all around you and getting reacquainted with industry news and trends. This can include attending industry events and joining online groups devoted to your specific field. Not only can you come away with a whole host of knowledge and new contacts, it also might help guide and refocus the direction your career takes.Spark positive change at your companyIf all of your focus is on yourself and your career path, you m ay be missing out on opportunities to help improve things at your company. Instead of thinking solely about the next step on the ladder to success, spend some time thinking about workflow and processes in your team, department, and company. How can you share and implement ideas that can help enhance productivity and efficiency? Not only can this help your company, it can also help improve your work life, impress the higher-ups, and lead to bigger and better things in your professional future.When it comes to your career, ambition can absolutely be a good thing- but focusing all of your time and energy on climbing the corporate ladder isn’t the only way to improve yourself. Consider the strategies and advice presented here to effect positive and lasting change in new and meaningful ways.

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Product Innovation or Intentional Stifling essays Consumers in the marketplace do not have too many choices when it comes to choosing which operating system they should use on their computer. In an effort to protect the consumer, a federal court has ruled that Microsoft Corporation is operating as a monopoly, with no interest in the consumer. Microsoft makes huge profits in this market share it controls, making it nearly impossible for another company to compete. The overall ruling was based on Microsoft's practices, resulting in harm to the company's competitors and the end consumer. Microsoft's intentions to stifle any company, which attempts to enter the software market it currently dominates, were enough reasons for the ruling. Microsoft is enjoying a stable, large market share of the operating system market. Their market share is so dominant, that there is an entry barrier that is extremely high, eliminating any alternative to the Microsoft Windows operating system. Other companies wishing to enter this particular market have no opportunity to survive; due to all the advantages Microsoft has implemented to maintain its position. The Microsoft Corporation received this ruling because its overall practices were felt to be monopolistic in nature for an acting business. The Justice Department voiced that Microsoft's own interest did not coincide with the innovation required to help the consumer, as well as limiting other companies to be competitive. Antitrust violations have come from numerous sources attacking Microsoft in a legal system designed to break up monopolies, as has happened in the past to companies. Microsoft feels it has helped the consumer in such a critical area of personal computing, while contending there is competitive pressure on a constant basis from numerous technological aspects. With this constant pressure, there is no peace in ruling a market share, which would be so if Microsoft indeed was acting as a monopoly over the market. Microsoft ...

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